Wednesday, June 27, 2012

Visualization - The Duct Tape Marketing Hourglass

We are excited to introduce a new way for you to view your contacts in AddressTwo: a visualization.  And, our first integrated visualization method is the popular Duct Tape Marketing Hourglass™ method.  Visualizations create simple ways to group your contacts according to rules, such as their Customer Status, and view those groups visually rather than in a query result.

The effect can be very powerful.  In one glance, you can visualize where your leads hit a bottle-neck in the process of becoming a customer.  The Marketing Hourglass charts the progress of contacts from people who merely "Know" about you all the way beyond just the sale to those loyal fans who "Refer" you to others.

To find Visualizations in AddressTwo, hover over the "Browse" button in the top menu.  

If you are interested in learning more about how to put The Marketing Hourglass into practice in your business, download this free whitepaper from Duct Tape Marketing.

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