Friday, February 17, 2012

Using your own HTML in an Email Design

Can I just upload my own HTML instead of using your template designer?  Absolutely!

Many of our customers employ a graphic designer, or have contracted with a Partner Provider who provides graphic design services.  For a true designer, our simple email editor may feel restrictive.  Or, perhaps you have previously designed templates that would be cumbersome to re-create in AddressTwo.

To upload your own HTML, create a new email template using the wizard, but select the "Plain Letter" layout (the last option) which will advance you directly to the HTML editor.  There, click the "Source" button to view the HTML source of the template.  You may paste your HTML source over the existing source to effectively create a new template entirely of your own composed HTML.

Thursday, February 9, 2012

Connecting with Video

I got an email this morning from one of our long-time customers, Dave Anderson of Stream Three Creative, describing yet another creative way that he has found to use AddressTwo.  I wanted to share this use-case with you.  Perhaps it will spark an idea.  Perhaps you'll want to connect with Dave.  Here is what Dave had to say:

Hi Nick,

I just wanted to give you a shout and show you a couple new videos we're going to push out via Address Two.  The ability to put YouTube videos right into our emails from A2 makes it a great application for connecting and re-connecting with folks.

Thanks for having such a great platform.

If you can imagine your company using AddressTwo like this, you should connect with Dave on LinkedIn or Twitter to talk about how he could help.

Monday, February 6, 2012

Campaign Credits

Pricing for AddressTwo emails, postcards, and SMS broadcast has changed.  In essence, there are no more "5000 emails per month" plans.  Instead, it's a plan that gives you 625 Credits... and at 8 emails for 1 credit, you can buy 5000 emails with those credits.  But you can also do so much more...

Discreet List Subscribe/Unsubscribe for Email Recipients

To assist you in remaining compliant with CAN-SPAM regulations, AddressTwo automatically inserts a simple unsubscribe link in the bottom of every outbound email sent through our Campaign Manager.  This offers your audience the easy way of saying "don't email me again."  But, what if you want a customer to say "only email me for this type of information, but not this.  If they unsubscribe from your email about rubber duckies, but they want your emails about Acme-brand anvils, they've inadvertently removed themselves from all your future email communication.

There are two solutions to this problem, one a matter of practice, and the other a matter of functionality.

First, the simple matter of functionality.  You can offer your email recipients the ability to control their own list memberships by including instructions in the footer of your own emails with instructions to this effect and the following hyperlink:[emailaddr]&dList=[]&listControl=full

Note: DO NOT modify this link, including it's querystring variables, in any way. 

Your email might look something like this: "Click Here to manage the emails that you receive from our company."  Of course, hyperlink the text click here using the link provided above.  The result is a link to a page where each recipient can modify their own list memberships.  Be advised, however, that this means your list memberships will be revealed to the contact.  So, if you have a list called "people I don't like" you could be in trouble quickly.

The second solution I would like to suggest is a matter of practice.  While the above described functionality is helpful, don't neglect your responsibility as a marketer to practice responsible email marketing.  Target your message to the audience you're reaching and you'll have fewer unsubscribes.  This means email "blasting" to your entire database should be rarely used, if ever. 

Through good judgement and targeted content, coupled with offering your subscribers more control over the content they receive from you, you can dramatically reduce your unsubscribe rates.

Thursday, February 2, 2012

Customize Options for History, Task, and more

Ever wish you could change the options available for the types of history events you can record in AddressTwo?  Well, you always could... but few people knew how.  So, to make it simple and easy to find, we have created a new dashboard in the Admin area of your account where you can modify commonly accessed drop-down menus and selections for:
  • Primary Product
  • User Defined Fields
  • History Results
  • Task Results
  • Support Ticket Categories
Just go to "Admin" and look for the "Custom Select Values" button under "Configuration Details."

Custom Fields

Adding custom fields to a database is perhaps the most fundamental way that you can tailor an "off-the-shelf" CRM product like AddressTwo to meet your company's own needs.  However, that comes with a challenge: adding fields requires some knowledge of database structure, workflow, and engineering -- just the sort of thing that you would expect a SIMPLE CRM to avoid.  We have just the solution... simple custom fields.

Wednesday, February 1, 2012

Using Gmail in Internet Explorer with Addy's Mailto Hyperlinks

So, you use Internet Explorer, but you do not use Microsoft's Outlook?  Whenever you click the email link in AddressTwo, it attempts to open Microsoft's products (either Outlook, Outlook Express, or the latest Live Mail) to send the email.  But what if you use GMail instead? 

In Firefox and Chrome, the process is very simple.  However, in internet explorer, it requires some downloads.  We suggest following the instructions from this Yahoo Answers user:

Download and install the free Gmail notifier. In Windows, right-click the Notifier icon in your system tray, and select 'Options.' Then check the box next to 'Use Gmail for internet mailto: links' and click 'OK.'