Tuesday, November 1, 2011

Dissimilar Values

Why do I see "Dissimilar Values" warnings? 

In short: because your values are dissimilar.  But what does that mean, and why do I care?

First: What does it mean?  It means that the value you typed into this field is dissimilar from all other records in your database.  For example, if you typed "Purch." into the Department field, you may be warned because all of your other records are labeled as "Purchasing" without abbreviation.

Secondly: Why should you care?  This warning is applied on key fields where users could make use of segmentation - grouping of contacts into one list for marketing or sales purposes - using our Query tool.  For example, using the illustration above, if you want to send a mailer to all people in the Purchasing departments of their respective companies, then entering the value "Purch." would actually prevent this contact from being included in the Query where Department IS "Purchasing".

Finally: When should I ignore it?  There are only two circumstance when you can ignore this warning.  First, if you are new to AddressTwo and entering data into these fields for the first time, you may find that you simply don't have enough to compare it to.  Dissimilar simply means that no other contact would match this one.  That would only be true on the first instance of using this value.  Second, if you're absolutely certain that you wish to create a new segment then you indeed should ignore the warning. 

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