Wednesday, December 8, 2010

To Blog or Not to Blog

Not sure if you're ready to blog yet?  I can make it easy for you: don't.  If you're not sure.  If you're uncommitted.  If you're going to try it for a month.  If you don't really have time but wish you did.  DON'T.

I'm not sure how blogging got billed as the end-all solution for thought leadership, or even for SEO, but it's not necessary.  I learned this the hard way.  When I first started AddressTwo, I was busier than the proverbial one-armed paper hanger.  I was starting my own business, bootstrapping it, and working long days on the business-critical tasks.  Even so, I convinced myself that somehow I just hadn't quite arrived unless I blog.  So I did... for about 6 weeks.

I soon learned this lesson: it's better not to have a blog on your website at all than to have one with the last post being months ago.  Better to let folks disregard your blog than to draw attention to the fact that you've had nothing to say for ages.

And, don't worry about the SEO.  Believe it or not, if you use your website correctly for what it should be used for -- not an online brochure, but an ever-changing persona for your growing company -- then it's possible to achieve substantial search rankings without ever writing a blog or offering an RSS feed.  It can be done.  We hit page 1 for 4 of our keywords before ever starting this blog.

Which brings me to a great question: why now?  To be honest, business is booming.  It's cooking.  And, more so than I ever thought possible, it runs on auto-pilot much of the time.  So, "where can I go from here" I asked myself?  Well, I'll keep those answers secret for now, but let's just say: it was time -- and I have the time -- to blog.

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